Fuuny how that happens when you release a AAA title game with NO COPY PROTECTION. Even more funny that the executives actually think all those pirated copies would have been sales otherwise. People pirate games when they a) are too cheap/poor to pay money for it and b) when they are only semi-interested in the game and wanted to see a 'full demo' before comitting any cash. Even if you were somehow able to prevent anyone from pirating your game (good luck with that), you're not suddenly going to get thousands of sales from the ex-pirate group.
But go ahead and lose more revenue by not releasing a highly in-demand game because some people are going to pirate it. I'm sure the executives know best.